Synergy Brand Management is committed to providing innovative and world-class print, media, and fulfillment management services in an aggressive, competent, and ethical environment, with a focus on driving results and developing long-term partnerships with our customers.
A PURL, or Personalized URL, (such as yourname.mypurl.com) is a unique web address that directs e-mail recipients to a web page personalized just for them. PURLs take direct mail personalization one step further – creating cross-media marketing campaigns that persuade prospects to access a personalized web site that enables you to collect more information from each recipient and use this data to display additional content, provide special offers, or drive future campaigns.
Personalized URLs can dramatically increase response rates – some campaigns have boosted response rates by 400%! PURLs automatically track ALL responses from your direct mail pieces.
Synergy Brand Management offers SECURE AND ENCRYPTED PURL landing pages. This means that your direct mail respondents can submit online applications or provide confidential information.